May immunity gap ba ang anak mo? Help stop immunity gap. Mag Ceelin Plus araw-araw

Here’s Why Vitamin C and Zinc are Important in Battling ‘Immunity Gap’ Among Kids

Ascorbic Acid + Zinc (Ceelin® Plus) strengthens children's immunity, whether they're sick or healthy

Constantly worrying over your child’s health is not an overreaction, but simply a natural manifestation of parental love. When there is more than one valid cause for such concerns, however, it may be time to check and see if it’s a case of “immunity gap.”

Studies suggest that more and more children deal with “immune debt,” also known as the “immunity gap,” or the state of insufficient immunity response regardless of their health condition. When sick, for instance, the gap refers to children’s decreased levels of essential nutrients like Vitamin C and Zinc due to infections, affecting their ability to naturally recover from illnesses. Meanwhile, when children are well, the gap refers to an underdeveloped immune system resulting from the lack of proper nutrition, timely vaccination, and exposure to pathogens. This results in children’s higher susceptibility to infections while hindering optimal growth and development across all key growth stages and milestones.

Several factors contribute to the “immunity gap” phenomenon. One of which is the deprioritization of vitamin intake, wherein parents instead give their children therapeutic medications when they are sick, and other perceived alternatives such as milk and probiotic drinks when they are well.

The drop in vitamin usage and the rise in "immunity gap" among kids point to one thing: Vitamins matter, and so does the right choice. As the #1 doctor-prescribed immunity vitamin for kids, Ascorbic Acid + Zinc (Ceelin® Plus) serves as a partner of moms in helping address children’s immunity gap. The brand aids in strengthening kids’ immunity for their overall growth and development while keeping them healthy when well, allowing them to recover faster when sick.

Ascorbic Acid + Zinc (Ceelin® Plus) helps provide children with strong protection with the powerful combination of Vitamin C and Zinc, which play important roles in nutrition and immune defense. A meta-analysis by scientific journal BMC Public Health shows that Vitamin C can reduce severe cold symptoms by 26%, while research by the United States National Library of Medicine found that Zinc helps kids with pneumonia recover faster and shortens hospital stays.

Moreover, Ascorbic Acid + Zinc (Ceelin® Plus) is the only brand made with patented unique ZincPlus® Technology that presents the stable combination of Vitamin C and Zinc, ensuring that kids get the right dose they need, regardless of how they are feeling. It also helps speed up recovery by boosting immune cells to fight viruses and bacteria when kids are sick. When they're healthy, it helps strengthen their immunity, supporting their growth and development during crucial stages.

If you feel your child suffers from an immunity gap, go for Ascorbic Acid + Zinc (Ceelin® Plus) to help strengthen their immunity to maintain overall health when they are well and quicken the recovery process when they are sick, together with proper diet and exercise.

Know more about Ceelin by following its social media accounts on Facebook,

https://www.facebook.com/UnilabCeelin; Instagram, @ceelin.ph; and TikTok, @unilabceelin.

References: 

●       https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4949856/

●       https://pubmed.ncbi.nlm.nih.gov/38082300/

●       Calder, P. C., Berger, M. M., Gombart, A. F., McComsey, G. A., Martineau, A. R., & Eggersdorfer, M. (2022). Micronutrients to Support Vaccine Immunogenicity and Efficacy. Vaccines, 10(4), 568. https://doi.org/10.3390/vaccines10040568

●       Cohen, R., Levy, C., Rybak, A., Angoulvant, F., Ouldali, N., & Grimprel, E. (2023). Immune debt: Recrudescence of disease and confirmation of a contested concept. Infectious diseases now, 53(2), 104638. https://doi.org/10.1016/j.idnow.2022.12.003

●       Hemilä, H., & Chalker, E. (2013). Vitamin C for preventing and treating the common cold. The Cochrane database of systematic reviews, 2013(1), CD000980. https://doi.org/10.1002/14651858.CD000980.pub4

●       Hemilä, H., & Chalker, E. (2023). Vitamin C reduces the severity of common colds: a meta-analysis. BMC public health, 23(1), 2468. https://doi.org/10.1186/s12889-023-17229-8

●       Qasemzadeh, M. J., Fathi, M., Tashvighi, M., Gharehbeglou, M., Yadollah-Damavandi, S., Parsa, Y., & Rahimi, E. (2014). The effect of adjuvant zinc therapy on recovery from pneumonia in hospitalized children: a double-blind randomized controlled trial. Scientifica, 2014, 694193. https://doi.org/10.1155/2014/694193

●       Rerksuppaphol, S., & Rerksuppaphol, L. (2019). A randomized controlled trial of zinc supplementation in the treatment of acute respiratory tract infection in Thai children. Pediatric reports, 11(2), 7954. https://doi.org/10.4081/pr.2019.7954

●       Zhang L. (2024). From imprecise "immune debt" to nuanced "immune shortage"?. Infectious diseases now, 54(5), 104894. https://doi.org/10.1016/j.idnow.2024.104894

To get the latest update, follow me on my social media accounts.

• Tuesday, November 26, 2024

Here’s Why Vitamin C and Zinc are Important in Battling ‘Immunity Gap’ Among Kids

May immunity gap ba ang anak mo? Help stop immunity gap. Mag Ceelin Plus araw-araw

Here’s Why Vitamin C and Zinc are Important in Battling ‘Immunity Gap’ Among Kids

Ascorbic Acid + Zinc (Ceelin® Plus) strengthens children's immunity, whether they're sick or healthy

Constantly worrying over your child’s health is not an overreaction, but simply a natural manifestation of parental love. When there is more than one valid cause for such concerns, however, it may be time to check and see if it’s a case of “immunity gap.”

Studies suggest that more and more children deal with “immune debt,” also known as the “immunity gap,” or the state of insufficient immunity response regardless of their health condition. When sick, for instance, the gap refers to children’s decreased levels of essential nutrients like Vitamin C and Zinc due to infections, affecting their ability to naturally recover from illnesses. Meanwhile, when children are well, the gap refers to an underdeveloped immune system resulting from the lack of proper nutrition, timely vaccination, and exposure to pathogens. This results in children’s higher susceptibility to infections while hindering optimal growth and development across all key growth stages and milestones.

Several factors contribute to the “immunity gap” phenomenon. One of which is the deprioritization of vitamin intake, wherein parents instead give their children therapeutic medications when they are sick, and other perceived alternatives such as milk and probiotic drinks when they are well.

The drop in vitamin usage and the rise in "immunity gap" among kids point to one thing: Vitamins matter, and so does the right choice. As the #1 doctor-prescribed immunity vitamin for kids, Ascorbic Acid + Zinc (Ceelin® Plus) serves as a partner of moms in helping address children’s immunity gap. The brand aids in strengthening kids’ immunity for their overall growth and development while keeping them healthy when well, allowing them to recover faster when sick.

Ascorbic Acid + Zinc (Ceelin® Plus) helps provide children with strong protection with the powerful combination of Vitamin C and Zinc, which play important roles in nutrition and immune defense. A meta-analysis by scientific journal BMC Public Health shows that Vitamin C can reduce severe cold symptoms by 26%, while research by the United States National Library of Medicine found that Zinc helps kids with pneumonia recover faster and shortens hospital stays.

Moreover, Ascorbic Acid + Zinc (Ceelin® Plus) is the only brand made with patented unique ZincPlus® Technology that presents the stable combination of Vitamin C and Zinc, ensuring that kids get the right dose they need, regardless of how they are feeling. It also helps speed up recovery by boosting immune cells to fight viruses and bacteria when kids are sick. When they're healthy, it helps strengthen their immunity, supporting their growth and development during crucial stages.

If you feel your child suffers from an immunity gap, go for Ascorbic Acid + Zinc (Ceelin® Plus) to help strengthen their immunity to maintain overall health when they are well and quicken the recovery process when they are sick, together with proper diet and exercise.

Know more about Ceelin by following its social media accounts on Facebook,

https://www.facebook.com/UnilabCeelin; Instagram, @ceelin.ph; and TikTok, @unilabceelin.

References: 

●       https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4949856/

●       https://pubmed.ncbi.nlm.nih.gov/38082300/

●       Calder, P. C., Berger, M. M., Gombart, A. F., McComsey, G. A., Martineau, A. R., & Eggersdorfer, M. (2022). Micronutrients to Support Vaccine Immunogenicity and Efficacy. Vaccines, 10(4), 568. https://doi.org/10.3390/vaccines10040568

●       Cohen, R., Levy, C., Rybak, A., Angoulvant, F., Ouldali, N., & Grimprel, E. (2023). Immune debt: Recrudescence of disease and confirmation of a contested concept. Infectious diseases now, 53(2), 104638. https://doi.org/10.1016/j.idnow.2022.12.003

●       Hemilä, H., & Chalker, E. (2013). Vitamin C for preventing and treating the common cold. The Cochrane database of systematic reviews, 2013(1), CD000980. https://doi.org/10.1002/14651858.CD000980.pub4

●       Hemilä, H., & Chalker, E. (2023). Vitamin C reduces the severity of common colds: a meta-analysis. BMC public health, 23(1), 2468. https://doi.org/10.1186/s12889-023-17229-8

●       Qasemzadeh, M. J., Fathi, M., Tashvighi, M., Gharehbeglou, M., Yadollah-Damavandi, S., Parsa, Y., & Rahimi, E. (2014). The effect of adjuvant zinc therapy on recovery from pneumonia in hospitalized children: a double-blind randomized controlled trial. Scientifica, 2014, 694193. https://doi.org/10.1155/2014/694193

●       Rerksuppaphol, S., & Rerksuppaphol, L. (2019). A randomized controlled trial of zinc supplementation in the treatment of acute respiratory tract infection in Thai children. Pediatric reports, 11(2), 7954. https://doi.org/10.4081/pr.2019.7954

●       Zhang L. (2024). From imprecise "immune debt" to nuanced "immune shortage"?. Infectious diseases now, 54(5), 104894. https://doi.org/10.1016/j.idnow.2024.104894

To get the latest update, follow me on my social media accounts.

Read more »

Snaps of the #FunMomentsatTimezone as Timezone opens at Ayala Malls Vermosa

Mr. Juan Miguel Crisostomo – Chief Commercial Officer, Timezone Philippines | Ms. Tina de Asis – General Manager of Ayala Malls Vermosa | Mr. Raffy Prats – President and General Manager, Timezone Philippines | Ms. Myrtyle Sarrosa – Actress, Cosplayer, Gamer, Singer | Mr. Ryan Pablo – Operations Manager, Timezone Philippines

Caviteño's put your game face and gaming shoes on and head on to Ayala Malls Vermosa as Timezone opens ultamodern branch in your area!

Yes. Timezone just opened its latest venue at Ayala Malls Vermosa in Imus City. Enjoy that Timezone vibe that offers 80 amazing games that let avid players channel their inner warrior, racecar driver, adventurer, or even athlete.  They can play alone or challenge friends and family in the spirit of fun competition. 

Cosplayers are spotted too!

#FunMomentsatTimezone at Ayala Malls Vermosa Grand Opening

Mommy Aci and Chloe

Myrtle Sarrosa joins the fun at Timezone Ayala Malls Vermosa as Hatsune Miku

Fun-Fact: Did you know that Timezone Ayala Malls Vermosa prides itself on having some of the most innovative games currently available?

Feeling competitive much? Head over to Highway 66, a four-lane mini bowling alley, and challenge your friends to a high-scoring showdown. Whether you're a pool shark or a karaoke king, Timezone at Ayala Malls Vermosa has you covered. 

Flexing private music rooms,  a six-seater 9D VR, and not one. not two, but 6 billiard tables that are super perfect for indulging with your barkada, friends, and fam. And, as always, there's the exciting Prize Shop to cap off your day.

Big or Small we must celebrate every win. Whether it is a birthday party, a milestone, or a company event, Timezone Vermosa has you covered! With a minimum of 10 persons, you can avail the party package which includes 1-hour unlimited games for red and blue swipers, 400 Powertickets, invitations, lanyards, party hats, snapshot credit, food, vouchers, and more! 

But wait, there's more! Timezone Vermosa offers a grand opening treat, wherein guests can purchase P600 and receive P900 Powerload plus 100 Powertickets at the venue from November 15 to 30, 2024.

View this post on Instagram

A post shared by Aci Girl | AciGirl.com (@aci_girl)

Related Post: Timezone Galleria | Timezone Fairview Terraces 

And the fun moments don't just end there. As if those attractions weren’t exciting enough, let us remind you that Timezone’s Drive to Fun Vespa Raffle Promo is Still On!  Guests have the chance to win fantastic prizes, including a Vespa Primavera S150!  For every P750 Powerload purchase, guests will receive Php300 free Powercard load, 400 e-tickets, and one raffle entry. Just digitally register the purchase receipt at the website.

At the grand raffle, entrants have the opportunity to win eight Sony televisions, five Apple iPad Airs, five iPhone 15 Pro Max, 50 Powercards pre-loaded with P3,000 Powerload each, and three Vespa Primavera S150s.

So, Let's goooo! Head on over to the new Timezone Ayala Malls Vermosa now! 

Thanks for reading my blog and feel free to leave comments.

To get the latest update, follow me on my social media accounts.

• Friday, November 22, 2024
• Entertainment

Snaps of the #FunMomentsatTimezone as Timezone opens at Ayala Malls Vermosa

Snaps of the #FunMomentsatTimezone as Timezone opens at Ayala Malls Vermosa

Mr. Juan Miguel Crisostomo – Chief Commercial Officer, Timezone Philippines | Ms. Tina de Asis – General Manager of Ayala Malls Vermosa | Mr. Raffy Prats – President and General Manager, Timezone Philippines | Ms. Myrtyle Sarrosa – Actress, Cosplayer, Gamer, Singer | Mr. Ryan Pablo – Operations Manager, Timezone Philippines

Caviteño's put your game face and gaming shoes on and head on to Ayala Malls Vermosa as Timezone opens ultamodern branch in your area!

Yes. Timezone just opened its latest venue at Ayala Malls Vermosa in Imus City. Enjoy that Timezone vibe that offers 80 amazing games that let avid players channel their inner warrior, racecar driver, adventurer, or even athlete.  They can play alone or challenge friends and family in the spirit of fun competition. 

Cosplayers are spotted too!

#FunMomentsatTimezone at Ayala Malls Vermosa Grand Opening

Mommy Aci and Chloe

Myrtle Sarrosa joins the fun at Timezone Ayala Malls Vermosa as Hatsune Miku

Fun-Fact: Did you know that Timezone Ayala Malls Vermosa prides itself on having some of the most innovative games currently available?

Feeling competitive much? Head over to Highway 66, a four-lane mini bowling alley, and challenge your friends to a high-scoring showdown. Whether you're a pool shark or a karaoke king, Timezone at Ayala Malls Vermosa has you covered. 

Flexing private music rooms,  a six-seater 9D VR, and not one. not two, but 6 billiard tables that are super perfect for indulging with your barkada, friends, and fam. And, as always, there's the exciting Prize Shop to cap off your day.

Big or Small we must celebrate every win. Whether it is a birthday party, a milestone, or a company event, Timezone Vermosa has you covered! With a minimum of 10 persons, you can avail the party package which includes 1-hour unlimited games for red and blue swipers, 400 Powertickets, invitations, lanyards, party hats, snapshot credit, food, vouchers, and more! 

But wait, there's more! Timezone Vermosa offers a grand opening treat, wherein guests can purchase P600 and receive P900 Powerload plus 100 Powertickets at the venue from November 15 to 30, 2024.

View this post on Instagram

A post shared by Aci Girl | AciGirl.com (@aci_girl)

Related Post: Timezone Galleria | Timezone Fairview Terraces 

And the fun moments don't just end there. As if those attractions weren’t exciting enough, let us remind you that Timezone’s Drive to Fun Vespa Raffle Promo is Still On!  Guests have the chance to win fantastic prizes, including a Vespa Primavera S150!  For every P750 Powerload purchase, guests will receive Php300 free Powercard load, 400 e-tickets, and one raffle entry. Just digitally register the purchase receipt at the website.

At the grand raffle, entrants have the opportunity to win eight Sony televisions, five Apple iPad Airs, five iPhone 15 Pro Max, 50 Powercards pre-loaded with P3,000 Powerload each, and three Vespa Primavera S150s.

So, Let's goooo! Head on over to the new Timezone Ayala Malls Vermosa now! 

Thanks for reading my blog and feel free to leave comments.

To get the latest update, follow me on my social media accounts.

Read more »

The Greatest Gift
Nurturing Filipino Families’ Health and Happiness This Holiday Season

The Greatest Gift: Nurturing Filipino Families’ Health and Happiness This Holiday Season

With the holiday season approaching, it's the perfect time to reflect on the greatest gift we can give our loved ones: the gift of health. In the Philippines, where family is deeply valued and health challenges persist, prioritizing family wellness is more important than ever. This year, let’s embrace wellness as a family affair, ensuring we can enjoy many more holidays together.

Gift of Health: A Thoughtful Approach to Gifting

While undernutrition remains a significant issue in the Philippines, as reported by the World Bank Group, the outlook is brighter. Projections from the World Health Organization suggest that between 2018 and 2025, the number of Filipinos enjoying improved health and well-being could increase by as many as 13.7 million. As the year draws to a close, this holiday season presents an ideal opportunity to extend care to all family members, not just to be part of that 13.7 million but to also inspire more Filipinos to pursue healthier lives.

Amidst the holiday rush, gift-giving can feel overwhelming. But it doesn’t have to be. By prioritizing wellness, we enhance our family’s quality of life, boosting energy, reducing illness, and promoting emotional well-being. This opens up opportunities for more shared activities, from family outings to nutritious meals, movie marathons, or even exploring new hobbies together, ensuring our time together is vibrant and filled with vitality.

Embrace the spirit of the season by choosing gifts that promote health and happiness. From boosting immunity to promoting healthy skin, a diverse range of wellness supplements can cater to each family member's needs.

LAC Philippines, as a leading health and wellness supplement retailer in the Philippines, is committed to promoting optimal well-being for individuals of all ages, offering premium supplements designed to meet the diverse needs to ensure that everyone—from children to adults—can thrive. Whether it’s improving immunity, managing skin health, or supporting children’s growth, LAC Philippines provides essential nutrients to help families flourish.

November also marks National Children’s Month, a time to celebrate and nurture our little ones. In honor of this occasion, consider gifts that promote good nutrition and wellness practices. For growing kids, consider LAC Calcium Fit^™Junior with Vitamin D, a highly absorbable calcium jelly that supports bone health. It contains Calcium Lactate and Red Algae with natural Vitamin K to help build strong bones, Vitamin D for better calcium absorption and muscle function, and Casein Phosphopeptides for healthy teeth. To further enhance their nutrition, include LAC Vitamin C Junior Gummy, delicious orange-flavored gummies packed with 125mg of Vitamin C. This not only helps boost the immune system, but also accelerates recovery, promotes healthy skin and gums, and improves the absorption of iron and calcium, making it perfect for strong bone and teeth development.

For adults, LAC Taut® White is an excellent choice, enhancing skin clarity through its concentrated formula of antioxidants and revitalizing ingredients. Complementing this is the LAC Taut® Rejuvenate+ Premium Collagen. This unique 13,000mg collagen formula is specifically designed to protect your skin from Advanced Glycation End Products (AGEs), which contribute to premature aging. Not only is it one of the most potent collagen drinks on the market, but it also combines powerful ingredients like thoroughbred placenta, AG complex, vitamin blend, hyaluronic acid, and ceramide to firm, hydrate, and rejuvenate your skin, helping you achieve a youthful, radiant appearance.

Remember, you’re not just giving a gift; you’re investing in the well-being of your family, ensuring they can fully enjoy life’s precious moments. When you invest in their health, you invest in more time to create lasting memories, not just during holidays but throughout life's journey.

To know more about LAC. visit and follow their socials.

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

• Wednesday, November 20, 2024

Nurturing Filipino Families’ Health and Happiness This Holiday Season

The Greatest Gift
Nurturing Filipino Families’ Health and Happiness This Holiday Season

The Greatest Gift: Nurturing Filipino Families’ Health and Happiness This Holiday Season

With the holiday season approaching, it's the perfect time to reflect on the greatest gift we can give our loved ones: the gift of health. In the Philippines, where family is deeply valued and health challenges persist, prioritizing family wellness is more important than ever. This year, let’s embrace wellness as a family affair, ensuring we can enjoy many more holidays together.

Gift of Health: A Thoughtful Approach to Gifting

While undernutrition remains a significant issue in the Philippines, as reported by the World Bank Group, the outlook is brighter. Projections from the World Health Organization suggest that between 2018 and 2025, the number of Filipinos enjoying improved health and well-being could increase by as many as 13.7 million. As the year draws to a close, this holiday season presents an ideal opportunity to extend care to all family members, not just to be part of that 13.7 million but to also inspire more Filipinos to pursue healthier lives.

Amidst the holiday rush, gift-giving can feel overwhelming. But it doesn’t have to be. By prioritizing wellness, we enhance our family’s quality of life, boosting energy, reducing illness, and promoting emotional well-being. This opens up opportunities for more shared activities, from family outings to nutritious meals, movie marathons, or even exploring new hobbies together, ensuring our time together is vibrant and filled with vitality.

Embrace the spirit of the season by choosing gifts that promote health and happiness. From boosting immunity to promoting healthy skin, a diverse range of wellness supplements can cater to each family member's needs.

LAC Philippines, as a leading health and wellness supplement retailer in the Philippines, is committed to promoting optimal well-being for individuals of all ages, offering premium supplements designed to meet the diverse needs to ensure that everyone—from children to adults—can thrive. Whether it’s improving immunity, managing skin health, or supporting children’s growth, LAC Philippines provides essential nutrients to help families flourish.

November also marks National Children’s Month, a time to celebrate and nurture our little ones. In honor of this occasion, consider gifts that promote good nutrition and wellness practices. For growing kids, consider LAC Calcium Fit^™Junior with Vitamin D, a highly absorbable calcium jelly that supports bone health. It contains Calcium Lactate and Red Algae with natural Vitamin K to help build strong bones, Vitamin D for better calcium absorption and muscle function, and Casein Phosphopeptides for healthy teeth. To further enhance their nutrition, include LAC Vitamin C Junior Gummy, delicious orange-flavored gummies packed with 125mg of Vitamin C. This not only helps boost the immune system, but also accelerates recovery, promotes healthy skin and gums, and improves the absorption of iron and calcium, making it perfect for strong bone and teeth development.

For adults, LAC Taut® White is an excellent choice, enhancing skin clarity through its concentrated formula of antioxidants and revitalizing ingredients. Complementing this is the LAC Taut® Rejuvenate+ Premium Collagen. This unique 13,000mg collagen formula is specifically designed to protect your skin from Advanced Glycation End Products (AGEs), which contribute to premature aging. Not only is it one of the most potent collagen drinks on the market, but it also combines powerful ingredients like thoroughbred placenta, AG complex, vitamin blend, hyaluronic acid, and ceramide to firm, hydrate, and rejuvenate your skin, helping you achieve a youthful, radiant appearance.

Remember, you’re not just giving a gift; you’re investing in the well-being of your family, ensuring they can fully enjoy life’s precious moments. When you invest in their health, you invest in more time to create lasting memories, not just during holidays but throughout life's journey.

To know more about LAC. visit and follow their socials.

Website: LAC.com.ph

Instagram: @LACworldwidePH

Facebook: @LACworldwidePH

TikTok: @LACworldwidePH

To get the latest update, follow me on my social media accounts.

Read more »

Brands from food and beverage firm Universal Robina Corp. (URC) continue to be among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report

URC brands are still top picks among Filipino  homes

Six brands made by food and beverage firm Universal Robina Corp. (URC) are still among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report

Three of these brands – C2, Nissin and Cream All – rose in rankings in the yearly study.

Great Taste is among the top 10 most chosen brands in Total FMCG and Beverages sector while Piattos remains among the most chosen food brands. 

Payless, meanwhile, landed in the list of 20 most chosen food brands for the first time.

“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday,” said Mian David, URC’s chief marketing officer and managing director of URC International.

“This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations,” she added.

Kantar’s Brand Footprint study uses a metric called “consumer reach points” (CRP), which measures a brand’s strength based on how many shoppers are buying the brand and how often.

It essentially shows which brands are winning at the point of purchase.

“Filipinos are now spending more on FMCG, presenting a bigger opportunity for more brands to win. Among these brands, many of them are able to do so with improved penetration,” said Mieke Bartholomeus, Strategic Insights Director at Kantar’s Worldpanel Division.

URC’s Great Taste coffee – with 440m CRP – ranked 8th among fast-moving consumer goods (FMCG), and fourth in the beverages sector.

Ready-to-drink tea C2’s CRP rose 25 per cent to 32m, making it the 14th most chosen brand in the beverages sector.

The number of households that bought C2 rose by some 281,000 in 2023, with better presence in groceries, sari-sari stores and market stalls.

In the food sector, snack brand Piattos held on to the 7th spot, while Nissin instant noodles climbed to No. 16.

Another instant noodles brand, Payless, broke into the list of Top 20 brands in the segment  with a CRP of 74m, landing in 19th place in the food sector and 50th among FMCG brands.

Core variant Payless Xtra Big is still a big draw, while the still small, newly-launched Payless Sakto is already driving traction for the brand.

Cream All went up to No. 19 in the dairy sector.

As part of Kantar, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behavior across the globe. Worldpanel continuously monitors shopping behavior to shape the brands of tomorrow by better understanding people everywhere.  

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.

To get the latest update, follow me on my social media accounts.

• Wednesday, November 13, 2024

URC brands are still top picks among Filipino homes

Brands from food and beverage firm Universal Robina Corp. (URC) continue to be among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report

URC brands are still top picks among Filipino  homes

Six brands made by food and beverage firm Universal Robina Corp. (URC) are still among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report

Three of these brands – C2, Nissin and Cream All – rose in rankings in the yearly study.

Great Taste is among the top 10 most chosen brands in Total FMCG and Beverages sector while Piattos remains among the most chosen food brands. 

Payless, meanwhile, landed in the list of 20 most chosen food brands for the first time.

“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday,” said Mian David, URC’s chief marketing officer and managing director of URC International.

“This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations,” she added.

Kantar’s Brand Footprint study uses a metric called “consumer reach points” (CRP), which measures a brand’s strength based on how many shoppers are buying the brand and how often.

It essentially shows which brands are winning at the point of purchase.

“Filipinos are now spending more on FMCG, presenting a bigger opportunity for more brands to win. Among these brands, many of them are able to do so with improved penetration,” said Mieke Bartholomeus, Strategic Insights Director at Kantar’s Worldpanel Division.

URC’s Great Taste coffee – with 440m CRP – ranked 8th among fast-moving consumer goods (FMCG), and fourth in the beverages sector.

Ready-to-drink tea C2’s CRP rose 25 per cent to 32m, making it the 14th most chosen brand in the beverages sector.

The number of households that bought C2 rose by some 281,000 in 2023, with better presence in groceries, sari-sari stores and market stalls.

In the food sector, snack brand Piattos held on to the 7th spot, while Nissin instant noodles climbed to No. 16.

Another instant noodles brand, Payless, broke into the list of Top 20 brands in the segment  with a CRP of 74m, landing in 19th place in the food sector and 50th among FMCG brands.

Core variant Payless Xtra Big is still a big draw, while the still small, newly-launched Payless Sakto is already driving traction for the brand.

Cream All went up to No. 19 in the dairy sector.

As part of Kantar, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behavior across the globe. Worldpanel continuously monitors shopping behavior to shape the brands of tomorrow by better understanding people everywhere.  

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.

To get the latest update, follow me on my social media accounts.

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[L-R] Arthur S. Golez Jr., Assistant Vice President, EastWest Bank Bacolod; Janela Mae Clavecillas, Manager, EastWest Bank Bacolod; Jay Tirona, CEO, GHL Systems Philippines Inc.; Sid Bada, Head of Merchant Sales & Acquiring, Visa Philippines; Brezhnev Tero, CEO, GTSI, at the launch of Visa’s transit project in Bacolod City. In time for the MassKara Festival, the project enables contactless payments in 45 modern jeepneys in the city. 

Visa launches second transit project in the Philippines, continues to collaborate with Good Transport and GHL to enable contactless payments in Bacolod City

Visa cards are now accepted on modern jeepneys in Bacolod City, offering a seamless transit experience and inclusive payment options for both daily commuters and tourists in the Philippines

Visa, a global leader in digital payments, has partnered with Good Transport Solutions Inc. (GTSI), a transit mobility solutions provider, and GHL, a leading nationwide payment service provider and payment acquirer, to enable the use of Visa cards for payments on modern jeepneys in Bacolod City. This marks Visa's second transit project in the Philippines, following its first transit project launch in Cebu.

Some of the modern jeepneys that now accept Visa payments in Bacolod City.

Today, Visa unveiled this initiative during the annual MassKara Festival, together with representatives from GTSI, GHL, and EastWest Bank, featuring 45 modern jeepneys equipped with Visa payment terminals. Passengers can now enjoy seamless, cashless transactions by tapping their Visa cards. The modern jeepneys also feature bus wraps promoting the EastWest Pay app, allowing users to link their EastWest Visa credit cards to Android smartphones for easy tap-to-pay purchases.

Visa cards can now be used in select Bacolod City modern jeepneys, providing commuters with more seamless, convenient, and secure payment options. EastWest Visa cardholders can also pay using the EastWest Pay app on their smartphones.

Jeff Navarro, Country Manager for Visa Philippines, said: "We are thrilled to launch our second transit project in Bacolod City. This initiative aims to enhance travel experiences for commuters and tourists by providing more payment options. Visa is committed to improving payments in transit services, especially with the crucial role that transit plays in everyone’s daily lives. By enabling contactless payments, we are establishing a seamless, cross-border travel experience with a unified digital payment solution. This project aligns with Visa’s goal of fostering a cashless, digitally empowered ecosystem and driving innovation in transit solutions in the Philippines."

A YouGov survey commissioned by Visa revealed that 67% of Filipinos are more likely to obtain a contactless card if it can be used for transport^[1]. Visa has launched over 100 urban mobility projects across Asia Pacific, including cities like Bangkok, Beijing, Hong Kong, Singapore, and Sydney. The Bacolod City project signifies Visa's commitment to enhancing transit services in the Philippines, with plans to expand further.

Transit experience benefiting both Bacolod City residents and tourists

Bacolod City experienced a 26% year-on-year increase in tourist arrivals from January to December 2023, according to the Bacolod City Tourism Office^[2]. Complementing this growth, the Department of Public Works and Highways (DPWH) completed a PHP34.3-million project to improve Hernaez (Libertad) Street, enhancing safety and accessibility^[3]. These developments enhance safety and accessibility for residents and visitors, reinforcing Bacolod City's status as a premier tourist destination.

Alywin “Mia” P. Tamayo, SVP & Head of Credit Cards Business, EastWest Bank, said: "EastWest Bank, in partnership with Visa, is excited to promote the EastWest Pay app on Bacolod City's modern jeepneys. Our app enables cashless and contactless transactions with a simple smartphone tap, blending the benefits of a credit card and a mobile wallet while enhancing security with biometrics and tokenization. We believe our fintech innovations are essential for economic growth and improving customer experience, particularly with this new transit project in Bacolod City." 

Brezhnev Tero, CEO, Good Transport Solutions Inc. (GTSI), said: “We are incredibly thankful to Visa, EastWest Bank, and GHL for their support in making this vision a reality, not just in Bacolod City, but in all the regions where we will be deploying our solution. The introduction of the EastWest Pay app across our transport network will revolutionize the way commuters pay for fares, ensuring a more modern and efficient travel experience. Our goal is to enhance the overall user experience by providing simple, fast, and secure payment options.”

Jay Tirona, CEO, GHL Systems Philippines Inc, said: "Filipinos deserve progress. This partnership shows how technology and innovation in payments can deliver for the common good. With contactless payments in jeepneys, we’re driving positive change that will improve the daily commute for Filipinos and tourists alike. We are committed and happy to support and drive these advancements in the public transit experience across the nation by simplifying payments and making them more secure.” 

"Each transit project in the Philippines promotes financial inclusion by increasing awareness and use of digital payment methods. Our efforts also enhance the infrastructure supporting these transactions, making it easier for passengers to adopt digital payments, regardless of their banking experience. Additionally, this initiative boosts financial literacy, empowering unbanked and underserved populations with secure and convenient payment solutions," added Navarro.

According to Visa’s 2023 Global Urban Mobility Study, 96% of Asia Pacific commuters expect contactless payment options in public transit, which simplifies fare payment and boosts public transportation usage^[4]. Visa's strong track record of over 1,000 transit projects worldwide promotes sustainable mobility by partnering with transit agencies globally.

To get the latest update, follow me on my social media accounts.

• Tuesday, October 22, 2024

Visa continues to collaborate with Good Transport and GHL to enable contactless payments in Bacolod City

[L-R] Arthur S. Golez Jr., Assistant Vice President, EastWest Bank Bacolod; Janela Mae Clavecillas, Manager, EastWest Bank Bacolod; Jay Tirona, CEO, GHL Systems Philippines Inc.; Sid Bada, Head of Merchant Sales & Acquiring, Visa Philippines; Brezhnev Tero, CEO, GTSI, at the launch of Visa’s transit project in Bacolod City. In time for the MassKara Festival, the project enables contactless payments in 45 modern jeepneys in the city. 

Visa launches second transit project in the Philippines, continues to collaborate with Good Transport and GHL to enable contactless payments in Bacolod City

Visa cards are now accepted on modern jeepneys in Bacolod City, offering a seamless transit experience and inclusive payment options for both daily commuters and tourists in the Philippines

Visa, a global leader in digital payments, has partnered with Good Transport Solutions Inc. (GTSI), a transit mobility solutions provider, and GHL, a leading nationwide payment service provider and payment acquirer, to enable the use of Visa cards for payments on modern jeepneys in Bacolod City. This marks Visa's second transit project in the Philippines, following its first transit project launch in Cebu.

Some of the modern jeepneys that now accept Visa payments in Bacolod City.

Today, Visa unveiled this initiative during the annual MassKara Festival, together with representatives from GTSI, GHL, and EastWest Bank, featuring 45 modern jeepneys equipped with Visa payment terminals. Passengers can now enjoy seamless, cashless transactions by tapping their Visa cards. The modern jeepneys also feature bus wraps promoting the EastWest Pay app, allowing users to link their EastWest Visa credit cards to Android smartphones for easy tap-to-pay purchases.

Visa cards can now be used in select Bacolod City modern jeepneys, providing commuters with more seamless, convenient, and secure payment options. EastWest Visa cardholders can also pay using the EastWest Pay app on their smartphones.

Jeff Navarro, Country Manager for Visa Philippines, said: "We are thrilled to launch our second transit project in Bacolod City. This initiative aims to enhance travel experiences for commuters and tourists by providing more payment options. Visa is committed to improving payments in transit services, especially with the crucial role that transit plays in everyone’s daily lives. By enabling contactless payments, we are establishing a seamless, cross-border travel experience with a unified digital payment solution. This project aligns with Visa’s goal of fostering a cashless, digitally empowered ecosystem and driving innovation in transit solutions in the Philippines."

A YouGov survey commissioned by Visa revealed that 67% of Filipinos are more likely to obtain a contactless card if it can be used for transport^[1]. Visa has launched over 100 urban mobility projects across Asia Pacific, including cities like Bangkok, Beijing, Hong Kong, Singapore, and Sydney. The Bacolod City project signifies Visa's commitment to enhancing transit services in the Philippines, with plans to expand further.

Transit experience benefiting both Bacolod City residents and tourists

Bacolod City experienced a 26% year-on-year increase in tourist arrivals from January to December 2023, according to the Bacolod City Tourism Office^[2]. Complementing this growth, the Department of Public Works and Highways (DPWH) completed a PHP34.3-million project to improve Hernaez (Libertad) Street, enhancing safety and accessibility^[3]. These developments enhance safety and accessibility for residents and visitors, reinforcing Bacolod City's status as a premier tourist destination.

Alywin “Mia” P. Tamayo, SVP & Head of Credit Cards Business, EastWest Bank, said: "EastWest Bank, in partnership with Visa, is excited to promote the EastWest Pay app on Bacolod City's modern jeepneys. Our app enables cashless and contactless transactions with a simple smartphone tap, blending the benefits of a credit card and a mobile wallet while enhancing security with biometrics and tokenization. We believe our fintech innovations are essential for economic growth and improving customer experience, particularly with this new transit project in Bacolod City." 

Brezhnev Tero, CEO, Good Transport Solutions Inc. (GTSI), said: “We are incredibly thankful to Visa, EastWest Bank, and GHL for their support in making this vision a reality, not just in Bacolod City, but in all the regions where we will be deploying our solution. The introduction of the EastWest Pay app across our transport network will revolutionize the way commuters pay for fares, ensuring a more modern and efficient travel experience. Our goal is to enhance the overall user experience by providing simple, fast, and secure payment options.”

Jay Tirona, CEO, GHL Systems Philippines Inc, said: "Filipinos deserve progress. This partnership shows how technology and innovation in payments can deliver for the common good. With contactless payments in jeepneys, we’re driving positive change that will improve the daily commute for Filipinos and tourists alike. We are committed and happy to support and drive these advancements in the public transit experience across the nation by simplifying payments and making them more secure.” 

"Each transit project in the Philippines promotes financial inclusion by increasing awareness and use of digital payment methods. Our efforts also enhance the infrastructure supporting these transactions, making it easier for passengers to adopt digital payments, regardless of their banking experience. Additionally, this initiative boosts financial literacy, empowering unbanked and underserved populations with secure and convenient payment solutions," added Navarro.

According to Visa’s 2023 Global Urban Mobility Study, 96% of Asia Pacific commuters expect contactless payment options in public transit, which simplifies fare payment and boosts public transportation usage^[4]. Visa's strong track record of over 1,000 transit projects worldwide promotes sustainable mobility by partnering with transit agencies globally.

To get the latest update, follow me on my social media accounts.

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